Marketing & Communications Specialist with 10+ years of industry experience. Emphasis on Internet marketing, eCommerce management, business growth strategy, web development, and digital communications.
Bachelor of Science in Psychology
James Madison University, Harrisonburg, VA
Marketing & Communications Management and Strategy
Internet Marketing (Paid and SEO techniques)
eCommerce Development and Management (B2C and B2B experience)
Web Development & Design (Magento, WordPress, and Joomla)
Brand Creation and Development
Content & Copy Writing
Email Marketing Program Management
Marketing Director & eCommerce Manager
From the site’s development and design in mid-2013 through its launch in early 2014, I have been the sole consultant for this new and growing eCommerce venture. Responsibilities include marketing planning and growth strategy, web development, email marketing management, and direct mail marketing.
Marketing & Development
Through various positions over almost ten years, I helped this site grow from its inception to a now multi-million dollar-per-year eCommerce enterprise. My responsibilities ranged from sales and Internet marketing to web development. My breadth of work for this company is extensive and includes web and graphic design, copywriting, web and PHP development, email marketing campaign management, and many other specialized marketing & communication tasks.
Marketing, Design & Development
In 2010, I worked with a team to create and launch the brand Elements Beauty. With a local retail presence in Richmond’s Carytown and an online store, Elements had two very different marketing needs and target audiences. Using multiple marketing strategies, I built both a local and a national retail brand.
Marketing & eCommerce Manager
A local eye care facility had a growing eyewear boutique and sought to increase in-office retail traffic and patient load, while also launching an eCommerce venture. Using both locally-focused and Internet marketing strategies, I was able to both increase interest in the retail locations and bring new traffic in through the online site.
Sales & Marketing Manager
Sponsorship sales and marketing for a non-profit professional association. My position included budget planning, marketing initiatives, and trade show management.
Kitabis.com – Pharmaceutical brand development and product launch, including marketing concept design and web development.
Pharmacaribe.com – A pharmaceutical company rebranding effort with an expanded web presence and a more specific, direct-to-patient marketing strategy.
CanadaCPAPSupply.com – An offshoot of CPAP Supply USA, this project is currently grossing over $50k per month in sales. Launched on the Magento platform in 2012.
KingMedical.com – B2B-focused eCommerce site launched on Magento in 2013.
For a complete list of marketing and web projects, visit kristenperkinsmarketing.com
Hear Together Non-Profit Advisory Council – WNRN
Community Advisory Council – WNRN
Book Buddies Tutoring – Charlottesville City Schools
Quest Gifted Program Advisory Council – Charlottesville City Schools