Primary Eyecare

From mid-2009 through 2011, I was the Marketing & eCommerce Manager at Primary Eyecare in Charlottesville, VA. My job focused on two main arenas – local marketing for the eye care facility and eyewear boutique and Internet marketing for the newly launched AwesomeEyeglasses.com (developed and launch in 2009 for Primary Eyecare).

My position consisted of managing a practice-wide marketing plan, providing graphic and print ad design services as needed, developing local marketing partnerships, evaluating the organization for marketing opportunities, and maintaining an extensive marketing and advertising calendar. I also redesigned CvilleEyecare.com, the practice website, and launched it on Joomla for easier content management and updating.

  • Categories
    Marketing Services, Web Development
  • Client
    Primary Eyecare of Charlottesville
  • Software
    Joomla, Magento
  • Skills Required
    Local Marketing, Print Advertising Design, Web Design & Development, Direct Mail Marketing, Blog Management, Marketing Strategy, Google Adwords Local Targeting, Tracking & Analytics

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