Primary Eyecare

From mid-2009 through 2011, I was the Marketing & eCommerce Manager at Primary Eyecare in Charlottesville, VA. My job focused on two main arenas – local marketing for the eye care facility and eyewear boutique and Internet marketing for the newly launched (developed and launch in 2009 for Primary Eyecare).

My position consisted of managing a practice-wide marketing plan, providing graphic and print ad design services as needed, developing local marketing partnerships, evaluating the organization for marketing opportunities, and maintaining an extensive marketing and advertising calendar. I also redesigned, the practice website, and launched it on Joomla for easier content management and updating.

  • Categories
    Marketing Services, Web Development
  • Client
    Primary Eyecare of Charlottesville
  • Software
    Joomla, Magento
  • Skills Required
    Local Marketing, Print Advertising Design, Web Design & Development, Direct Mail Marketing, Blog Management, Marketing Strategy, Google Adwords Local Targeting, Tracking & Analytics

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