While working with the owners of CPAP Supply USA, I was approached about creating a new eCommerce brand targeted towards a Canadian audience. I developed the new site on Magento Community Edition, importing the existing data from the US website after manipulating it using Microsoft Excel.

The branding was designed to specifically target the Canadian audience, and international targeting was used in services like Adwords, Google Shopping, and Google Webmaster Tools to ensure that the site was specifically directed to Canadian users.

Post-launch, I managed the site updates, promotions, and email marketing campaign, as well as developed an SEO strategy to increase organic traffic. At my departure in mid-2014, the site was grossing over $45k per month in Canadian sales.

  • Date
  • Categories
    eCommerce, Marketing Services, Web Development
  • Client
    Lincare / Canada CPAP Supply
  • Software
    Magento, Wordpress
  • Skills Required
    Web Design & Development, Logo Design, eCommerce Development, Web Content Creation, Blog Management, Marketing Strategy, Email Marketing, Google Shopping Management, Tracking & Analytics
See Project

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