With each position I’ve occupied, the ability write for different audiences and multiple purposes has been…
While working with the owners of CPAP Supply USA, I was approached about creating a new eCommerce brand targeted towards a Canadian audience. I developed the new site on Magento Community Edition, importing the existing data from the US website after manipulating it using Microsoft Excel.
The branding was designed to specifically target the Canadian audience, and international targeting was used in services like Adwords, Google Shopping, and Google Webmaster Tools to ensure that the site was specifically directed to Canadian users.
Post-launch, I managed the site updates, promotions, and email marketing campaign, as well as developed an SEO strategy to increase organic traffic. At my departure in mid-2014, the site was grossing over $45k per month in Canadian sales.