Awesome Eyeglasses

During my time at Primary Eyecare, the owner wanted to expand into the growing world of eCommerce. With a large upscale eyewear inventory, contacts for new designer eyewear accounts, and a trove of designer product photography, all we really needed was an eCommerce website that could be developed and managed on a practical budget.

I launched in August of 2009 and ran it successfully through January of 2011. A very low overhead business, Awesome Eyeglasses was profitable from a very early point. We also saw huge gains in our organic search rankings for specific brands. Using the Magento platform and a variety of software extensions, we were able to customize the shopping experience and replicate a high-end boutique feel in the online space.

  • Date
  • Categories
    eCommerce, Marketing Services, Web Development
  • Client
    Primary Eyecare
  • Software
  • Skills Required
    Web Design, eCommerce Development & Management, Web Content Creation, Blog Management, Business Development, Marketing Strategy, Email Marketing, Google Adwords Development, Google Shopping Management, Tracking & Analytics, Customer Service & Sales

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